"If you use Emotion and Love to drive your sales and your business, you will create Loyalty Beyond Reason. And I promise you, you will build relationships and enjoy a business that exceeds beyond your wildest expectations"
I would like to share what I have learned through the years with the hopes of helping others who are thinking about starting their own cleaning service business in Nigeria.
You will need to have basic office skills and some accounting skills among others business management skills
Research all the aspects of the cleaning service business. From customer service to advertising, taxes, employees, insurance and bonding, what to charge and how to clean a home professionally. Cleaning your own home and cleaning professionally is totally different. Learning how to clean professionally takes a lot of time. When a client pays for your services they expect to come home and find their home spotless.
The hardest part of starting your own cleaning service is obtaining those first clients. Most clients want to know how long you have been in the business and want references from your existing customers.
The best thing to do is let clients know that, yes, you are new to the business but that you have thoroughly researched all aspects of the cleaning business and assure them that you know what you are doing and that you are quite capable of cleaning their home to their specifications.
Be confident. I can't stress this enough. Clients love to see confidence. It relieves their worries and lets them know that their home is in good hands.
References
To get a few good references when starting out, ask some friends or family members if you can clean their home for free or at a discounted rate. The sound of working for free may not be appealing but it will be worth it to get some good testimonials.
When cleaning those first homes, go for quality, not how fast you can clean the home. Cleaning efficiently takes a long time, but you will get to the point where you can do a thorough cleaning in a short time. After cleaning make sure you go back and double check all rooms to make sure you didn't miss out anything.
Please clean to Impress those first clients and word of mouth will spread soon.
Advertising
A great place to start all your advertising promotions is social media , its cheap and has a wider reach, print brochures, post cards , flyers, and letterhead.
Your company image is everything. Before you start advertising, decide what image you want to portray on your advertising material. Your image is very important. Be consistent with all your advertising. If you have a logo be sure to use it on all your advertising materials. I recommend that it is the best to have a website developed before you start advertising. When advertising, stick with the same logo and colors.
Advertise in Local Papers: Start by running a text ads in your local newspaper. Try to come up with an eye catching ad Don't sell your services on low and cheap rates, sell your services on your quality of work and what you can do for the client that other companies don't.
There is a lot of competition in the cleaning service industry at the moment. You have to strive to stand out from the rest.
Magnetic Signs or Lettering for your Vehicle: Having your business name and contact information on your vehicle is a great way to advertise { if you own a car}. We use the vinyl lettering. The lettering looks much more professional than the magnetic signs. Note* If you decide to use lettering on your vehicle, you will need a commercial auto policy/permits from Government agency( if you are in Lagos LASAA permit is included}
Door Hangers: Door hangers are a great way to get new clients. Pick the neighborhood you would like to work in and hang the door hangers on the doors. When people get flyers or ads in their mailbox , car wind screens, car door handles, they usually throw them away with the junk mail. But if there is a door hanger on the door they will take the time to look at it.
Business Cards:
Start passing out your business cards to friends and family members. You can also ask your local businesses if you can leave some cards on their counters.
Referral Program: A great way to obtain new clients is through a referral program. Offer existing clients a discount when they refer a friend. You can give your existing clients a discount when the friend uses your services three times.
Website:
These days people live very busy lives so they use the convenience of the internet to shop for the services they need. A lot of working women will shop for services while at work. We obtain about 90% of our new clients from our website.
Everyone who owns a business should have a website VERY IMPORTANT!. It shows clients that you are serious about your business and allows them to research your company in their own time.
Cleaning Products
I will recommend using natural cleaning products. By using all natural products, you can offer your clients a healthy cleaning experience and protect yourself and your employees against harsh chemicals. In 2012 we created a uniquely different product line for use in our clients homes and for homeowners and cleaning services.
Be Informed! Hazards of ingredients in common cleaning and maintenance products.
What are Natural Ingredients?
Check out the NATURAL INGREDIENT CRITERIA
Tip: Always carry hand sanitizer and wash your hands often while cleaning homes.
Wear gloves when cleaning bathrooms.
You will be exposed to a lot of different germs in client’s homes.
Remember most customers prefer that you bring your own cleaning supplies. That way they don’t have to worry about going to the store for cleaning supplies before you clean. Some customers have special cleaners for certain appliances or floors in their houses. These customers usually will have these cleaners on hand for you to use.
What to Charge
I mentioned earlier that you should sell your services on your quality of work and not your low rates. If your rates are too low, clients will think that your work is sub-standard and that you are not experienced. Also you want to attract the clients that can afford your services. I made the mistake of pricing my work too low when I first started out. Cleaning is hard work, charge what you are worth. As the old saying goes "You get what you pay for."
Some companies charge by the hour, some charge by the room, some charge a flat rate per home and some charge by the square foot. I always give a flat rate charge per home. I think it is better to charge by the home, not by the hour. If a client knows they have to pay one set fee, they don’t care if you take 2 hours or 5 hours. Also your clients will know what they are paying up front and won’t have to worry about added expenses.
No two houses are the same. And there is no set charge for all homes. You have to clean for awhile yourself to get some experience and to work out a system to clean efficiently. Only you know what you want and need to make. Decide what you need to make hourly to cover all expenses and still make a good profit.
A word of advise: Make sure when you start your company that you charge what you would charge if you had employees. Some people make the mistake of under charging when they start out just to get customers and then later on when they grow and need to hire help they aren't making enough money on their houses to pay help. Don’t under price your work. Cleaning homes is very hard physical work and you didn't get into this business to work for nothing.
Post Constructiong Cleaning
If you decide to do this type of work you will need more equipment. You will need ladders, window cleaning kits with long extensions, a shop vac, etc. These types of jobs are usually 2 to 3 person jobs. New construction cleaning requires a lot more cleaning. You may have to remove stickers and labels from windows and bathroom showers, sinks and toilets. Some require that you clean the vents to remove dust from construction work. There will be ceiling fans to clean, scrubbing floors, and cleaning woodwork to remove dust. New construction cleaning rates depend on the area you live in.
Hiring Assistants / Helps / Employees
If you start out cleaning the homes by yourself, you will eventually get to the point where you need to expand your business. Start out with one part time employee. Train her and let her take your place one day a week. Then have her take your place 2 days a week and so on. This will give you the free time that you need to market your business and obtain more clients. After you get more clients you will be able to hire more part time help. Eventually you will be able to stop doing the cleaning yourself and just run the business end, which is the only way you will be able to grow your business. When training new employees, always, either train them yourself or have a lead person train them. Make sure there is a lead person on each and every cleaning job. Employees have a tendency to slack off when they are on their own.
Growing Your Business
You will eventually get to the point where you have enough employees and lead people and you will be able to stop working in your business and start running your business. You will find that after awhile it will get to be too much trying to clean everyday and at the same time giving estimates, answering calls, scheduling, doing book work, obtaining new clients, etc.
Add on Services
After you have been cleaning homes for awhile, you may decide to offer additional services to your cleaning company. There are so many services you can add:
• Window Cleaning
• Carpet Cleaning
• Errand Services
• Party Cleaning and Assistance
• Real Estate Cleaning
• New Construction
• Clean-Up
• Tea and pantry service
Remember one of the most important qualifications for a cleaning service is TRUST. A client has to know they can trust you alone in their home. After you acquire a few cleaning positions ask the clients if you can use them for a reference. Most of the time they are more than willing to let you use them for a reference. This is how you build your business and acquire new clients is through referrals. Be dependable. Most clients will want to be set up on an every week or every other week schedule on the same day of the week. Try to always keep this same schedule unless the client asks you to switch to another day. If you have to cancel a cleaning date, make sure you try to reschedule at the earliest possible date to make up the cleaning.
Cleaning Service Directory Resource Center This is a great place to add your cleaning service business when you first start out. They have listings for all states. A lot of people use the cleaning service directory to find potential cleaning services.
For More details and enquiries please call
CHOGON FACILITIES SERVICES LTD
10 Diya Street Gbagada Lagos – Nigeria
+2348072292381
info@chogonfacilities.com
www.chogonfacilities.com
WHO WE ARE
CHOGON Facilities Services Limited (Member CHOGON GROUP) is an indigenous total facilities management company offering global standard services to individuals and businesses across different sectors of the economy including Real Estates, residential and business premises, Food processing companies, Oil & Gas, Telecommunications, Financial services, Manufacturing etc.
We are the most diversified facilities management company in the country today; providing a complete range of tailor-made business support services ranging from Fumigation/Pest Control Services , Environmental Services and Building maintenance services. Interestingly, while delivering value for money, Timeliness (speed) and safety standards to our clients we maintain optimal balance between quality and cost. Our Range of services includes Hard MEC, Soft FM services and Security services.
SOFT FACILITIES SERVICES INCLUDES;
• Professional Cleaning & Janitorial services
• Fumigation & Pest control
• Executive House Keeping service
• Professional Tea/Pantry services
• Sewage Management Service
• Post Construction Cleaning
• Swimming Pool Maintenance
• General Facilities Procurements and Supplies.
• Security/Manned Guard Services .
HARD FACILITIES SERVICES INCLUDES;
• Generator Maintenance
• Air conditioning maintenance
• Electrical/Power Maintenance
• Plumbing service
• Fire Safety installation& Maintenance
• Bore hole and water treatment maintenance
OUR AFFLIATE COMPANIES
• CHOGON KLINAS LTD
• CHOGON GUARDS SAFETY LTD
• CHOGON WILLS LIMITED
For More details and enquiries please call
CHOGON FACILITIES SERVICES LTD
10 Diya Street Gbagada Lagos – Nigeria
15 Laguda Street Sangotedo Ajah -Lagos
+2348072292381
info@chogonfacilities.com
www.chogonfacilities.com
